Let’s start with the basics. RCS is not yet supported everywhere for business messaging. RCS for Business is available on Android devices in most markets, and Apple has started rolling it out in some countries with some carriers. That means:➤ If you serve a global audience, RCS support will vary by country.
➤ If your customers are in countries where Android penetration is high (like in Brazil, India, or Mexico) or you know your customers mostly use Android, RCS is probably worth prioritizing.
➤ If your audience skews iOS like the U.S., keep in mind that many leading carriers are already supporting RCS for Business on iOS and Android, and businesses are using it for one- and two-way messaging already.
